MINT.ai & Slalom on
the Hexagon Stage at MAD//Fest

July 2, at 12:05

Our discussion, "From MAD//Men to AI Teams," takes us from the bold, creative marketing of the 1960s to today's AI-driven strategies. We explore how AI now drives all advertising processes, including campaign optimization, task automation, personalization, and predictive analytics.

As marketing teams embrace AI-powered workflows, companies of all sizes can access tools once limited to large corporations. This is where MINT's Advertising Resource Management comes into play.
THE CHALLENGES YOU Face
EXTREME ECOSYSTEM GROWTH
9,304%
Marketing and Advertising Technology Vendors growth 2011-2024 (150 to 14,106)
What would solve your problems?
Orchestrating from a unified platform.
DATA QUALITY
54%
Companies saying that data quality and completeness is the biggest challenge with data-driven marketing
What would solve your problems?
Increasing transparency, leading to better governance
Cookie Chaos
99%
Marketers struggling with data deprecation caused by third-party cookie’s demise
What would solve your problems?
Future-proofing your company growth.
Budget constraints
7.7%
Average 2024 Marketing budget as percentage of revenue (-15% vs 2023)
What would solve your problems?
Improving efficiency through tools supporting decision-making
Fill the gap

Finance and operations teams have ERP. Sales and marketing teams have CRM. And now advertising teams also have a single system for managing their end-to-end workflows: ARM.

LET US INTRODUCE YOU TO THE LEADING ARM TECHNOLOGY

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