Collating data across multiple platforms requires either a sophisticated BI solution or lots of manual work on Google Sheets creating inconsistencies through data entry.

Criteo is a digital channel regularly used by customers. We need a 1-Way (read only) API integration to pull data directly from the vendor.

A Criteo integration will allow automated ingestion of customer's data from the vendor. This will enable the population of MINT ARM dashboards with this data and power other MINT features.

Collating data across multiple platforms requires either a sophisticated BI solution or lots of manual work on Google Sheets creating inconsistencies through data entry.

Pinterest is a social channel regularly used by customers. We need a 1-Way (read only) API integration to pull data directly from the vendor.

A Pinterest integration will allow automated ingestion of customer's data from the vendor. This will enable the population of MINT ARM dashboards with this data and power other MINT features.

Collating data across multiple platforms requires either a sophisticated BI solution or lots of manual work on Google Sheets creating inconsistencies through data entry.

Snapchat is a social channel regularly used by customers. We need a 1-Way (read only) API integration to pull data directly from the vendor.

A Snapchat integration will allow automated ingestion of customer's data from the vendor. This will enable the population of MINT ARM dashboards with this data and power other MINT features.

Slow payment terms and long reconciliation processes often mean publishers wait months to see the revenue of any advertising campaigns. FxM can loan to these publishers and offer advertisers credits. However, how can advertisers realize quickly which publishers might offer them a rebate while planning?

MINT can introduce a 'FxM Wallet' which displays how many credits can be earned or used based on a particular media plan.

- MINT has a FxM wallet available and can make suggestions based on the credits that can be earned or used.

Businesses often have governance protocols in place to prevent money from being spent before being approved. This can occasionally be circumvented by human error or maliciously.

MINT will have a trigger status in place that prevents a buy from going live (where Activation and Direct IO Management modules are being used). The explicit Authorization to Buy will give businesses and agencies far greater governance over their budget and spend than before.

A status flag on activity which has been planned, approved, and authorized.
An exportable Media Buy Authorization (MBA) once authorized.
A configurable threshold for what requires an updated plan to be 'reauthorized'.
Automated messages in-platform and via email when these thresholds have been met.

As an IO is a legal contract, buyers must attached legal terms and conditions which can change depending on legal advice, product, or in the case of media agencies, the client. Ensuring the T&Cs are up-to-date can be a burden on buyers.

As MINT will be automating the rest of the IO buying process, it makes sense to maintain a database which can be maintained by customer admins.

A database for contractual T&Cs to be attached to the IO.

Attribution data can be difficult to align with campaign data, meaning that it is often not intelligently used and instead reviewed after the fact.

To increase the utility of Attribution solutions, MINT can integrate with Ekimetrics, ingest and display attribution data and provide actionable insights through our AI Suggestion Engine.

- MINT can ingest and display Ekimetrics attribution data.