Roadmap 2024/2025

Media planning and buying happen in silos, meaning that changes to plans have to be overcommunicated and reapproved causing delays in GTM.

MINT already has Activation capabilities, however, booking 'Direct IO' (Insertion Order) activity has had to happen off-platform. MINT can also simplify the planning and buying process by connecting Media Planning to IO Management.

- A complete IO Management module
- Support on the buying plan for Packages and Placements (the elements that make up an IO)
- Including creation and management of the IO
- Gratuity & Fee Media Rows (so that Gratuity (aka 'added value' and agency or other fees can be represented on plans)
- Media Supplier approval of sent IOs via email
- A database for contractual T&Cs to be attached to the IO

There are key pieces of data which are critical to your business's operations, it should be immutable and consistent, but manual data entry can lead to basic mistakes and loss or misattribution of data.

Data is difficult to manage and maintain governance over, a Values Manager is one form of codifying core customer data (ie. non-transactional data) and providing a baseline governance tool across the MINT platform in a consistent manner.

Admins can set certain terms to be consistently used by all their users across the MINT platform, but beginning with the Buying Plan module. - We can plug into an external system manager which contains a Values database used by the customer and import and write as necessary to maintain consistency throughout the customer's businesses.

Fields Manager: Metadata - data about data - covers how a business discusses things internally. No business likes to rip up their internal language because they can't change the field name in a new platform.
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Values Manager: There are key pieces of data which are critical to your business's operations, it should be immutable and consistent, but manual data entry can lead to basic mistakes and loss or misattribution of data.

Data is difficult to manage and maintain governance over, a Values Manager is one form of codifying core customer data (ie. non-transactional data) and a Fields Manager enables a degree of customization for customers to ensure retain existing best practices.

- Admins can set certain terms to be consistently used by all their users across the MINT platform, but beginning with the Buying Plan module.
- We can plug into a customers external system manager which contains a Values database used by the customer and import and write as necessary to maintain consistency throughout the customer's businesses.
- An internally usable custom Fields Manager and the ability to rename existing MINT fields.

Ensuring that their media buys are brand safe and low risk in terms of fraud.

MINT always look to minimize user actions ex-platform. So, by integrating with Ad Verification Providers, we can display that data alongside relevant campaign data.

Campaign exploration will now contain Ad Verification Data from IAS.

Media queries are frustrating to create when you might know what desired output you want but do not regularly use a similar reporting suite. This can lead to frustration or chokepoints in the reporting process as SMEs become fundamental in building and re-running reports for non-power users.

An LLM trained on media data can quickly and naturally respond to updates from the requestor, autopopulating and generating a report enabling the user to quickly adjust and tweak to get their desired output.

A LLM assistant who can help the user to construct data exploration reports quickly and refine based on further input.

Collating data across multiple platforms requires either a sophisticated BI solution or lots of manual work on Google Sheets creating inconsistencies through data entry.

X is a social channel regularly used by customers. We need a 1-Way (read only) API integration to pull data directly from the vendor.

A X integration will allow automated ingestion of customer's data from the vendor. This will enable the population of MINT ARM dashboards with this data and power other MINT features.

Businesses require security features as a standard to ensure that their data or client data is not accessed illegally.

MINT contains sensitive information related to our customers (or their clients), typically campaign and pricing data. This requires extra protection to ensure that users without permissions cannot access the MINT platform data.

Agencies which deal with multiple clients have to either convince a client to work to their approval flow, or conform to the clients'. Many tools in market which offer approvals offer a take-it-or-leave it approach, meaning that the business has to conform to the tool. This does not work when Agencies are proposing the tool to clients.

For MINT to be easy for Agencies and their clients to adopt, it needs to be able to offer an approval process which is configurable according to the Agency or Client's needs. This is also useful for other businesses, albeit to a lesser extent.

A Workflows Configurations Module which enables the Admin to map the preferred path through the MINT platform for media planning, buying and inserting of approvals and Media Buy Authorizations.

It is best practice for businesses to audit their media buying and ensure that the money goes where it was meant to and understand the reasons why that might not have happened. The audit process is especially painful and requires detailed notes and activity tracking, which can be difficult to do when people rotate accounts or leave businesses entirely.

MINT will be servicing both in-house and agency buyers who need to be able to quickly and easily communicate their activities on particular campaigns to third party auditors.

Exportable Media Buy Authorizations (MBA, also see Authorization to Buy).
Exportable MINT-verified version of approval history for each and every MBA

Media agencies and large enterprise businesses can often negotiate discounts or added value on individual bookings which need to be tracked separately from a 'regular' buy. Tracking these can be problematic for businesses when they are just looking at ad server records, creating reporting issues further down the line. Customers might also want to track fees associated with particular types of buys (whether they are a brand or agency), to ensure they are not going over budget.

As MINT will now be managing both programmatic and direct buys, we need to expand our existing Buying Plan and the Booking Management modules, so we will enable the creation of rows associated with just Gratuity (ie. Added Value) and other media fees.

Gratuity & Fee Media Rows included so that Gratuity (aka 'added value') and agency or other fees can be represented on plans.

It is difficult to quickly translate complex media plans to actionable Buying Plans. This leads to large amounts of repetitive work which can also allow errors to creep in.

MINT can integrate with Redmill Solutions, a leading Media Planning tool, and ensure fidelity between what is planned and what is bought.

- MINT can seamlessly receive and translate a Media Plan to a Buying Plan.