ExchangeWire & MINT: Advertising Resource management
ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.
The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.
The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM)....