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ExchangeWire & MINT: Advertising Resource management

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.

The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.

The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM)....

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In the press
The Inefficiencies Of Media Planning And Buying Process
The Inefficiencies Of Media Planning And Buying Process
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9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
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Forbes interviews MINT’s CEO, Andrea Pezzi
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News Releases
March 7, 2023
Industry heavyweight Pierre Naggar joins MINT as Director of Sales to lead UK expansion

MINT, the global leader in Advertising Resource Management (ARM) software as a service, today announced the appointment of Pierre Naggar as Director of Sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth and increasing its footprint in the UK market.

2023
Press Releases
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December 1, 2022
MINT Expands European Presence with Opening to French Market

MINT Advertising Resource Management (ARM) solutions powered by AI and automation improve the governance, transparency, and efficiency of the media buying process for brands and their agencies.

2022
Press Releases
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September 6, 2022
Salvatore Internullo, new Chief Growth Officer for MINT

The world leading MADtech company continues his growth project and gives a boost to its development process hiring a top manager with worldwide experience.

2022
Press Releases
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June 30, 2022
MINT and IULM together in the creation of a new master digital media advertising

From the collaboration between IULM University and MINT, the new Executive Master in Digital Media Advertising is born, starting next fall in the prestigious new headquarter in Rome, aimed at training professionals increasingly sought after in the labour market, able to manage advertising budgets by planning adv activities through the most advanced technological platforms currently available.

2022
Press Releases
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June 28, 2022
MINT sustains its strong growth with key hirings

MINT, one of the leading companies in the MADTech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings.

2022
Press Releases
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November 15, 2021
Tikehau Capital to Invest in MINT

Tikehau Capital, the global alternative asset management group, has signed an agreement to acquire on behalf of its clients a 25% stake in the share capital of MINT (the “Company”), a fast-growing “MADTech” company that provides advertisers with a tool that automates the advertising planning and buying process.

2021
Press Releases
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