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ExchangeWire & MINT: Advertising Resource management

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.

The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.

The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM)....

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In the press
The Inefficiencies Of Media Planning And Buying Process
The Inefficiencies Of Media Planning And Buying Process
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9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023
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Forbes interviews MINT’s CEO, Andrea Pezzi
Forbes interviews MINT’s CEO, Andrea Pezzi
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News Releases
March 28, 2024
MINT Strengthens its Leadership Team with the Appointment of Christoph Kruse as Global Marketing Director

MINT, the leader in Advertising Resource Management (ARM) enterprise-grade software, has announced the appointment of Christoph Kruse as global marketing director as it continues to focus on its market growth strategy in 2024.

2024
Announcement
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January 25, 2024
Pubblicità, Larini dagli Usa alla guida di Mint: «Obiettivo un miliardo di dollari»

Pubblicità e marketing stanno cambiando il modello in modo radicale e l’Italia, con Mint, occupa un avamposto a livello internazionale con la prima piattaforma, un’unica tecnologia, in grado di gestire e rendere più efficienti tutti i processi dell’azienda, dal progetto della campagna, al ritorno dell’investimento.

2024
Announcement
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January 25, 2024
MINT Appoints Lorenzo Larini as New CEO to Drive Global Expansion

MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of Lorenzo Larini as global CEO as the company embarks on the next phase of its global expansion.

2024
Announcement
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January 25, 2024
MINT désigne Lorenzo Larini, ancien PDG d’Ipsos, comme nouveau PDG et consolide ses activités en France par une série de nominations

MINT, le leader mondial du logiciel ARM (Advertising Resource Management), a annoncé la nomination de Lorenzo Larini au poste de PDG de l’entreprise, qui passe à l’étape suivante de son expansion internationale. MINT a par ailleurs renforcé son équipe de cadres supérieurs en France, avec l’arrivée de Tristan Ougier au poste de Country Manager.

2024
Announcement
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July 7, 2023
Q&A with Pierre Naggar, Director of Sales, UK at MINT

We sat down with industry veteran Pierre Naggar, Director of Sales, UK at MINT to discuss the key challenges for brands in managing digital advertising workflows, why brands should focus on campaign metrics vs audience data, and why AI is not coming for your job.

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May 7, 2023
Face à la complexité accrue du digital, nous aidons les marques à créer et gérer leur capital publicitaire.

MINT s’est lancé en France il y a quelques mois. La société crée une nouvelle catégorie dans le monde complexe de l’adtech : l’Advertising Ressource Management. Nous avons voulu en savoir plus. Nous avons avons rencontré Tristan Ougier, son head of sales.

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