Reports & Insights

In-housing is a strategic shift in how marketing teams operate. The CMO Playbook for In-Housing, with insights from Danilo Tauro, CEO of CartographAI, offers practical frameworks to help marketing leaders design and scale high-performing in-house models.

This ebook shows how media agencies are turning agentic AI into a competitive advantage. It explains the shift from generative AI to agent-powered workflows, highlights concrete use cases across agency operations, and outlines how agencies can measure ROI, package agentic capabilities, and sell them as differentiated services.

This ebook helps media teams move from AI experimentation to real impact. It introduces a clear framework for defining and prioritizing high-value agentic use cases, showcases MINT.ai’s advertising agent library in action, and explains why early adoption of agentic AI is becoming a decisive advantage for media operations.

MINT IQ, powered by MINT, is a mobile web app that puts a specialized team of AI Agents, focused on reporting and media, directly in the hands of senior marketing, media, and sales leaders. An executive companion that walks you into every meeting with data you can trust, in the formats your teams rely on.

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.

A Deep Dive into Challenges and Opportunities

Key Insights from the Latest MINT’s Study

Strategic Insights from MINT's Latest Study