ExchangeWire Deep Dive Report: Advertising Resource Management
ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.
Advertising Resource Management brings automation and AI to advertising, empowering human thinking.
White Paper: Advertising Resource Management
This white paper emphasizes the role of Advertising Resource Management (ARM) in orchestrating and automating processes to cut costs and boost impact, suggesting that historical campaign information is a powerful tool for optimizing workflows. It also highlights the growing trend of in-house adverti- sing teams and the need for better transparency and control.
ExchangeWire Industry Review 2023
Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters more than ever. In this Industry Review 2023, a range of industry-leading agencies, publishers, and brands share their views on the direction the market is heading over the next 12 months.