INTRODUCING

Advertising Resource Management

We bring automation and AI to advertising, empowering human thinking.

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THE CHALLENGES YOU FACE

EXTREME ECOSYSTEM GROWTH

6.521%

Marketing and Advertising Technology Vendors growth 2011-2022 (150 to 9932)

What would solve your problems?

Orchestrating from a unified platform.

DATA QUALITY

54%

Companies saying that data quality and completeness is the biggest challenge with data-driven marketing

What would solve your problems?

Owning your own campaign data.

Cookie Chaos

99%

Marketers struggling with data deprecation caused by third-party cookie’s demise

What would solve your problems?

Future-proofing your company growth.

Budget constraints

6,4%

Average 2021 Marketing budget as percentage of revenue, the lowest value in modern history

What would solve your problems?

Improving transparency to find out where your money goes.

It's time for a new approach

Facing fragmentation in both media and technology, the advertising industry finds itself at a crossroads. If the industry is to continue being able to operate and understand performance across all channels, a completely new approach is required.

Advertising Resource Management (ARM) is a new category of technology that enables organizations in the advertising industry to consolidate all resources, processes, workflows, and information into a single system to better support their advertising operations.

Emerging technologies will empower brands to manage complexity for themselves without adding headcount.

Andrea Pezzi, MINT CEO

Key Features

Real-time media spending and
pace tracking

Customizable dashboards with holistic omnichannel data

Automated media planning with price estimation and KPI forecasting

Media plan versioning and
historical archive

Ad operations cost calculator

Automated trafficking and ad operations

In-flight campaign AI-based cross-channel budget adjustment suggestions with KPI forecasting

Actionable campaign
performance alert system

Carbon emission calculator with certified offsetting

ALL YOUR ADVERTISING
IN ONE PLATFORM

350+

Integrations

Channels

ONE

Platform

Discover the MINT
Advertising
Resource
Management
Ecosystem

see all our integrations

As featured in

The Inefficiencies Of Media Planning And Buying Process

Watch MINT’s COO Carlo De Matteo to discuss the inefficiencies of media planning and buying, pain points, task automation and client strategy.

9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023

As companies are looking to expand geographically or to acquire experience in privacy and data, MINT has been named as one of the prospects ripe for acquisition.

Forbes interviews MINT’s CEO, Andrea Pezzi

At IAB Italy, Adrea Pezzi is talking to Forbes about the new category of Advertising Resource Management and how it fills in the gap in the current enterprise software ecosystem.

100% DATA INTEGRITY

Trust what you see

With 100% data integrity across all sources

3-hour refresh cycle

Stay on top of the game

With a 3-hour refresh cadency for realtime updates.

0.002 SEC AI PROCESSING

Make smarter decisions

With millions of data points processed in 2 ms by AI

-25% MANUAL ACTIVITY

Save time and resources

With a workload reduction of up to 25% from automation

100% DATA INTEGRITY

Trust what you see

With 100% data integrity across all sources

3-hour refresh cycle

Stay on top of the game

With a 3-hour refresh cadency for realtime updates.

0.002 SEC AI PROCESSING

Make smarter decisions

With millions of data points processed in 2 ms by AI

-25% MANUAL ACTIVITY

Save time and resources

With a workload reduction of up to 25% from automation

Governance.

Transparency.

Efficiency.

IN THE WORDS OF OUR CLIENTS

Andy Alden

Data & Service Director,
Mastercard UK

IN THE WORDS
OF OUR CLIENTS

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

IN THE WORDS OF OUR CLIENTS

Gianmarco Mottolese

Head of Digital Marketing,
Eataly North America

IN THE WORDS
OF OUR CLIENTS

“With MINT, I can confidently plan my campaigns, optimize my media mix, and activate all our channels in a simple and centralized way. The capitalization of these campaigns and their performance also allows me to improve campaign after campaign, and to try new strategies.”

BE AHEAD OF YOUR
COMPETITION WITH ARM

Speak with our experts to discover how AI and Automation can help your Brand

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