We complete the Enterprise Software Ecosystem to enable the Real Data Driven Company.

Watch video
Winner
INTRODUCING

Advertising Resource Management

We bring automation and AI to advertising, empowering human thinking.
Watch video
Winner

500+

connectors

Read full press release
MINT appoints Lorenzo Larini as CEO, ushering in a New Chapter of Global Growth

MINT’S AWARDS

Highly
Commended
Platform
of The Year
2023
winner
international
Revelation
2023
THE CHALLENGES YOU Face
EXTREME ECOSYSTEM GROWTH
9,304%
Marketing and Advertising Technology Vendors growth 2011-2024 (150 to 14,106)
What would solve your problems?
Orchestrating from a unified platform.
DATA QUALITY
54%
Companies saying that data quality and completeness is the biggest challenge with data-driven marketing
What would solve your problems?
Increasing transparency, leading to better governance
Cookie Chaos
99%
Marketers struggling with data deprecation caused by third-party cookie’s demise
What would solve your problems?
Future-proofing your company growth.
Budget constraints
7.7%
Average 2024 Marketing budget as percentage of revenue (-15% vs 2023)
What would solve your problems?
Improving efficiency through tools supporting decision-making
It's time for a new approach
Facing fragmentation in both media and technology, the advertising industry finds itself at a crossroads. If the industry is to continue being able to operate and understand performance across all channels, a completely new approach is required.

Advertising Resource Management (ARM) is a new category of technology that enables organizations in the advertising industry to consolidate all resources, processes, workflows, and information into a single system to better support their advertising operations.
Emerging technologies will empower brands to manage complexity for themselves without adding headcount.
Andrea Pezzi, MINT Chairman
Key Features
Real-time media
spending and pace tracking
CUSTOMIZABLE
DASHBOARDS
WITH HOLISTIC
OMNICHANNEL DATA
AUTOMATED MEDIA
PLANNING WITH PRICE
ESTIMATION AND KPI FORECASTING
MEDIA PLAN VERSIONING
AND HISTORICAL ARCHIVE
AD OPERATIONS
COST CALCULATOR
AUTOMATED
TRAFFICKING AND
AD OPERATIONS
IN-FLIGHT CAMPAIGN
AI-BASED CROSS-CHANNEL BUDGET ADJUSTMENT SUGGESTIONS WITH KPI FORECASTING
ACTIONABLE CAMPAIGN PERFORMANCE ALERT SYSTEM
CARBON EMISSION CALCULATOR WITH CERTIFIED OFFSETTING
ALL YOUR ADVERTISING
IN ONE PLATFORM
500+
Integrations
17
Channels
ONE
Platform
Discover the MINT
Advertising
Resource
Management
Ecosystem
see all our integrations
100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources
3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.
0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI
-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation
100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources
3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.
0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI
-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation
Governance.
Transparency.
Efficiency.
Effectiveness.
IN THE WORDS OF OUR CLIENTS
Andy Alden
Data & Service Director,
Mastercard UK
IN THE WORDS
OF OUR CLIENTS

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

IN THE WORDS OF OUR CLIENTS
Gianmarco Mottolese
Head of Digital Marketing,
Eataly North America
IN THE WORDS
OF OUR CLIENTS

“With MINT, I can confidently plan my campaigns, optimize my media mix, and activate all our channels in a simple and centralized way. The capitalization of these campaigns and their performance also allows me to improve campaign after campaign, and to try new strategies.”

IN THE WORDS OF OUR CLIENTS
Daniele Mastroberti
Head of Growth,
Flowe
IN THE WORDS
OF OUR CLIENTS

“With MINT ARM we got a better understanding of data and thus a real impact on strategic choices that become more informed and timely, thanks also to a simple process of optimization, campaign management, and automation along the entire advertising process.”

IN THE WORDS OF OUR CLIENTS
Graziana Pesce
Head of Brand, Acquisition, Marketing Engagement
IN THE WORDS
OF OUR CLIENTS

“Illimity has been collaborating with Mint since 2019: a partnership that takes form in digital campaign activities, through an automation model that has made it possible, over the years, to identify new room for action, speed up go-to-market, and optimize performance. A partnership that has been enriched over time and that today also touches the areas of market research/insight and digital awareness.”

IN THE WORDS OF OUR CLIENTS
Enel Group
IN THE WORDS
OF OUR CLIENTS

“Thanks to MINT ARM we increased exponentially the automation of our advertising processes into a single end-to-end system, supporting our operations and optimizing our ADV strategy. Through automation and AI we also achieved greater control over efficiency and operational costs giving the opportunity to focus on higher-value tasks.”

BE AHEAD OF YOUR
COMPETITION WITH ARM

Speak with our experts to discover how AI and Automation can help you achieve your goals

By clicking the “Talk to an Expert” button, you hereby acknowledge that MINT will process your personal information in accordance with our Privacy Policy.
Thank you for contacting us. One of our experts will be in touch with you shortly.
Oops! Something went wrong while submitting the form.