INTRODUCING

Advertising Resource Management

We bring automation and AI to advertising, empowering human thinking.
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THE CHALLENGES YOU FACE
EXTREME ECOSYSTEM GROWTH
6.521%
Marketing and Advertising Technology Vendors growth 2011-2022 (150 to 9932)
What would solve your problems?
Orchestrating from a unified platform.
DATA QUALITY
54%
Companies saying that data quality and completeness is the biggest challenge with data-driven marketing
What would solve your problems?
Owning your own campaign data.
Cookie Chaos
99%
Marketers struggling with data deprecation caused by third-party cookie’s demise
What would solve your problems?
Future-proofing your company growth.
Budget constraints
6,4%
Average 2021 Marketing budget as percentage of revenue, the lowest value in modern history
What would solve your problems?
Improving transparency to find out where your money goes.
It's time for a new approach
Facing fragmentation in both media and technology, the advertising industry finds itself at a crossroads. If the industry is to continue being able to operate and understand performance across all channels, a completely new approach is required.

Advertising Resource Management (ARM) is a new category of technology that enables organizations in the advertising industry to consolidate all resources, processes, workflows, and information into a single system to better support their advertising operations.
Emerging technologies will empower brands to manage complexity for themselves without adding headcount.
Andrea Pezzi, MINT CEO
Key Features
Real-time media spending and
pace tracking
Customizable dashboards with holistic omnichannel data
Automated media planning with price estimation and KPI forecasting
Media plan versioning and
historical archive
Ad operations cost calculator
Automated trafficking and ad operations
In-flight campaign AI-based cross-channel budget adjustment suggestions with KPI forecasting
Actionable campaign
performance alert system
Carbon emission calculator with certified offsetting
ALL YOUR ADVERTISING
IN ONE PLATFORM
350+
Integrations
16
Channels
ONE
Platform
Discover the MINT
Advertising
Resource
Management
Ecosystem
see all our integrations
100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources
3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.
0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI
-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation
100% DATA INTEGRITY
Trust what you see
With 100% data integrity across all sources
3-hour refresh cycle
Stay on top of the game
With a 3-hour refresh cadency for realtime updates.
0.002 SEC AI PROCESSING
Make smarter decisions
With millions of data points processed in 2 ms by AI
-25% MANUAL ACTIVITY
Save time and resources
With a workload reduction of up to 25% from automation
Governance.
Transparency.
Efficiency.
IN THE WORDS OF OUR CLIENTS
Andy Alden
Data & Service Director,
Mastercard UK
IN THE WORDS
OF OUR CLIENTS

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

IN THE WORDS OF OUR CLIENTS
Gianmarco Mottolese
Head of Digital Marketing,
Eataly North America
IN THE WORDS
OF OUR CLIENTS

“With MINT, I can confidently plan my campaigns, optimize my media mix, and activate all our channels in a simple and centralized way. The capitalization of these campaigns and their performance also allows me to improve campaign after campaign, and to try new strategies.”

BE AHEAD OF YOUR
COMPETITION WITH ARM

Speak with our experts to discover how AI and Automation can help your Brand

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