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ExchangeWire & MINT: Advertising Resource management

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact.

The advertising landscape is more complicated today than it has ever been. Advertisers have been forced to adapt to a changing world, one where they have to juggle infrastructural changes with managing their resources to reach their marketing goals – a feat made more challenging in the current economic landscape.

The need to make assets go further has given rise to a new technological solution: Advertising Resource Management (ARM)....

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In the press
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News Releases
March 8, 2023
MINT cresce ancora con numeri da record e conferma lo stesso trend anche per il 2023

Dopo aver concluso il 2022 con una crescita del 34% ed una “Rule of 40” di oltre il 70%, MINT affronta il 2023 con un piano di attacco volto a confermare l’espansione; a gennaio 2023 sono state aperte le Sales Operations in UK, entro fine aprile verranno inaugurate quelle in Germania e per l’estate è previsto lo sbarco negli USA.

2023
Press Releases
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March 7, 2023
Industry heavyweight Pierre Naggar joins MINT as Director of Sales to lead UK expansion

MINT, the global leader in Advertising Resource Management (ARM) software as a service, today announced the appointment of Pierre Naggar as Director of Sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth and increasing its footprint in the UK market.

2023
Press Releases
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December 1, 2022
MINT Expands European Presence with Opening to French Market

MINT Advertising Resource Management (ARM) solutions powered by AI and automation improve the governance, transparency, and efficiency of the media buying process for brands and their agencies.

2022
Press Releases
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September 6, 2022
Salvatore Internullo, new Chief Growth Officer for MINT

The world leading MADtech company continues his growth project and gives a boost to its development process hiring a top manager with worldwide experience.

2022
Press Releases
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June 30, 2022
MINT and IULM together in the creation of a new master digital media advertising

From the collaboration between IULM University and MINT, the new Executive Master in Digital Media Advertising is born, starting next fall in the prestigious new headquarter in Rome, aimed at training professionals increasingly sought after in the labour market, able to manage advertising budgets by planning adv activities through the most advanced technological platforms currently available.

2022
Press Releases
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June 28, 2022
MINT sustains its strong growth with key hirings

MINT, one of the leading companies in the MADTech field with dynamic, innovative and sustainable offers of advertising automation, sustains its strong growth with the addition of strategic, key hirings.

2022
Press Releases
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