General Assembly, a global education and training leader, partnered with MINT to introduce an AI-driven operational layer across its global marketing organization. Facing increasing complexity across regions, channels, and revenue lines, General Assembly needed a system capable of anticipating risks, guiding decisions, and reducing human dependency on manual coordination.

A global CPG leader in personal care partnered with MINT to unify media planning across 85 markets. MINT’s integration with agency tools eliminated manual Excel work and enabled real-time data sync. With one trusted source of truth, teams gained full governance and reporting agility.

A leading France-based travel company partnered with MINT to tackle media governance, unify data sources, and optimize campaign performance. Through full-funnel support and AI-driven automation, MINT delivered standout results on spend transparency, CPA reduction, and landing page visits increase.

This case study highlights how MINT partnered with a major Italian luxury fashion brand to tackle complex challenges like fragmented data, inflexible dashboards, and underperforming campaigns. By leveraging MINT’s unified platform, predictive AI capabilities, and custom dashboards, the brand achieved full governance over its marketing operations, driving consistent increase in spend transparency, incremental revenue, and website traffic growth.

Facing rising complexity across four disconnected business units and over 50 full-funnel campaigns, a leading Italian Telco needed to break data silos, improve automation, and drive performance. With €35M in media spend and fragmented reporting processes, the company turned to MINT to to transform its advertising workflow for enhanced governance, efficiency and campaign outcomes.