MINT has acquired Redmill Solutions - read more about the acquisition and what it means for the industry

The AI Shift: Powering Advertising’s Next Chapter

Explore how AI Agents are reshaping the playbook for marketing leaders in 2026

REGISTER NOW

DATE | November 11, 2025
TIME | 12.00-2.00 PM
LOCATION | Mortimer House - 
37-41 Mortimer Street, Fitzrovia, W1T 3JH London

Discover the Agenda

After two successful events in Paris and Munich, we are bringing our AI Shift event series with IBM to London.

In a compact two-hour lunch session, we will explore how AI and autonomous agents are redefining advertising for 2026 and beyond. Hear from industry leaders through thought-provoking discussions, real-world case studies, and immersive AI showcases. Designed for CMOs, Heads of Media, and brand leaders, this exclusive event serves as a gateway to mastering AI transformation and regaining control in increasingly complex ecosystems.

12:00 – 12:10 PM

Welcome Reception

MINT.ai and IBM welcome you at the Mortimer House at the heart of Fitzrovia: arrivals, registrations and first connections with peers in a modern, inspiring venue.

12:10 – 12:30 PM

The AI Shift - What Advertisers Need to Know

AI has unleashed a wave of innovation across marketing. Yet the abundance of options now creates its own challenge: finding the few solutions that actually drive measurable impact amid a sea of DIY agents and off-the-shelf tools.

This section provides an overview of the market dynamics behind this shift and why our partnership with IBM plays a key role in shaping what comes next.

Mark Polyak, Chief Product & Technology Officer, MINT

12:30 – 1:00 PM

Panel Discussion: How Advertising Leaders Are Turning AI into an Advantage

Explore strategies for mastering the AI transformation, defragmenting tools and channels, and ensuring brand control in 2026.

Mark Osborn, AI and Data Ecosystem Leader, EMEA, IBM
Pete Kemp, Global Head of Client Service, Redmill Solutions
More speakers to be announced soon

Moderator: Giulia Ferrari, VP Growth, EMEA, MINT

1:00 – 1:20 PM

AI in Action: What AI Agents Can Do for Your Advertising Organization Today

Go beyond theory with real, hands-on experience. See how AI agents improve media planning, forecasting, and analytics—and explore how your organization can put these technologies to work.

Mark Polyak, Chief Product & Technology Officer, MINT

1:20 – 2.00 PM

Networking & Lunch

Connect with peers, industry experts, and innovators; continue the conversation on how AI will define your 2026 advertising strategy.

Why attend?

Strategic Foresight

Get a sharp, forward-looking briefing on what the next 12 months hold for AI and synthetic team adoption in marketing, media, and advertising.

Peer Benchmarking

Gain real-time insight into how leading media and advertising executives are investing in AI and agentic transformation.

Trusted Connections

Expect an intimate forum to exchange perspectives, challenges, and foresight in a trusted setting where every conversation matters.

Join Us in London

We look forward to welcoming you for an evening of insight, connection, and forward‑thinking leadership.


By submitting your meeting request, you confirm that you accept the terms.