MINT Unveils MINT IQ: A Mobile Web App That Puts Actionable Insights at Your Fingertips

The Orchestration Imperative

Governing Agentic AdvertisingLondon Executive Roundtable

DATE | Tuesday, May 19, 2026
TIME | 4:30 – 7:00 PM
LOCATION | IBM Innovation Studio, London 20 York Road, Floor 5, London, SE1 7ND

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Tools aren't the gap. Orchestration is.
Why the gap exists- the scale context Global digital ad spend has already surpassed $740B and is on track to exceed $870B by 2027. Yet the majority of brands are still running fragmented, disconnected workflows underneath it. The spend scaled. The systems didn't.

4:00 – 4:30 PM

Welcome and Registration

We welcome our guests in the IBM Innovation Studio London - a place where guests can experience IBM's AI use cases across different industries.

4:30 – 5:30 PM

Mint  x IBM Session

The orchestration crisis- the core provocation 86% of marketers say cross-channel orchestration is important, yet only 10% report having fully unified ad tech systems in place, creating friction across planning, activation, measurement, and optimization. (Mediaocean 2026 Advertising Outlook Report)
This is where MINT's agentic layer becomes the answer: purpose-built agents coordinating across the stack, not adding to it.

5:30 – 6:00 PM

Innovation Studio Tour

Discover the IBM Innovation Studio and experience unique use cases of how IBM is deploying AI in different technological areas.

6:00 – 7:00 PM

Reception, Networking

Connect with peers, industry experts, and innovators; continue the conversation on how AI will define your 2026 advertising strategy.

Join Us in London

We look forward to welcoming you for an evening of insight, connection, and forward‑thinking leadership.


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