MINT Unveils MINT IQ: Actionable Insights at Your Fingertips

Introduction

MINT.ai unveils MINT IQ, a mobile web app that puts a specialized team of AI Agents, focused on reporting and media, directly in the hands of senior marketing, media, and sales leaders. It is an executive companion that walks you into every meeting with data you can trust, in the formats your teams rely on.

Why It Matters for Senior Leaders

Enter meetings armed with real-time visibility into how every advertising dollar moves the needle on incremental sales.

Monitor the daily, cross-channel health of high-impact campaigns: launches, promos, Black Friday, across digital and traditional channels.

Generate board-ready reports in PowerPoint, Excel, or your preferred formats without waiting for a separate reporting cycle. Zero clicks, instant, actionable insights.

How MINT IQ Works

1. Real-time, holistic insights

The first release focuses on what matters most to marketing and sales: your business metrics. Revenue, conversions, efficiency. You define the Business KPIs that matters the most. No need to dig through multiple systems. The AI Agents surface the essentials, with clear recommendations to drive better outcomes.

2. Agents trained on your data and context, integrated with your Tech stack

MINT IQ runs on MINT’s Agentic AI, ingesting your strategy decks, guidelines, competitive analysis, and anonymized peer benchmarks. Results are grounded in your business context and plans, plus best-in-class performance patterns.

3. Ready-to-share documents

When it is time to present, MINT IQ compiles the relevant charts, slides, commentary, and tables into a board-ready report. It is a fast path from insight to activation, with no slide-by-slide assembly required.

4. Voice mode for natural dialogue

Talk to MINT IQ in plain language. Ask for a quick performance summary, drill into a region or product, and instantly refine when a number begs a deeper look. It feels like having a data-savvy senior analyst at the ready.

Why This Is Game-Changing for Media Leaders

Efficiency, transparency, and ROI rise as MINT IQ aligns insights with action in real time. The system activates each insight through automated workflows, tying data, channels, and processes into a coherent, controllable whole. MINT IQ is a mobile, frictionless companion that puts decision-making power in the palm of the hand, so time-to-market accelerates without sacrificing accuracy.

The Two Pillars of MINT.ai

MINT IQ expands the current offering which consists of two main pillars and enhances the capabilities of each media team:

Real-time activation: insights flow directly into actions, not just reporting.

Agent-driven cohesion: repetitive tasks are handled, data and workflows are connected, and advertising is treated as a unified system.

What to Expect Next

Future releases of MINT IQ will expand the app from reporting into full media activation: from planning and approvals to financial reconciliation, while preserving clear human ownership and the efficiency of agent-driven execution.

Activation and Next Steps

Existing MINT clients can start using MINT IQ today.

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