Disruptive German Independent Agency Broadaly Chooses MINT to Automate Media Operations
Introduction
Broadaly is integrating MINT into its day-to-day media operations to bring more automation, clarity, and speed to programmatic campaign execution. The Berlin-based agency built around Programmatic Mass Media is doubling down on automation and transparency, and MINT is now part of that stack.
Turning heads in the German media landscape at the time of its foundation in early 2025, Broadaly brings a modern approach to media buying and positions itself as a transparentmedia agency with a clear promise: “Go broad. Stay efficient.” The agency focuses on efficient, data-driven planning and buying of reach-focused channels via programmatic platforms, with a strong emphasis on transparency and measurable efficiency.
Broadaly is expanding its technology stack with MINT
Broadaly is integrating MINT’s AI-based software into day-to-day operations to consistently unlock automation potential and raise the standard of campaign delivery.
With the MINT platform, Broadaly is expanding its technology stack to consolidate campaign-relevant data across platforms and manage workflows centrally. AI-supported recommendations and clearly prepared performance information are intended to simplify operational processes. Advertisers benefit from in-flight dashboards throughout the campaign runtime, providing visibility into key performance indicators and campaign progress, and supporting greater transparency and traceability in campaign management.
An Advertising Resource Management partner for execution
With MINT, Broadaly gains an international partner in Advertising Resource Management (ARM). MINT’s cloud-based enterprise platform is designed to automate media workflows, unify data structures, and support teams with AI agents across the campaign lifecycle.
“The partnership with MINT is a consistent step on our journey to rethinking media. We deliberately build our processes to be lean, scalable, and resource-efficient, with a focus on automation and software. Especially in the fast-moving programmatic environment, MINT’s technology enables us to identify patterns earlier and deliver clear, measurable value to our clients. In this sense, AI is almost like an important employee, supporting our team in day-to-day operations.”
Michael Fritz, Co-Founder and Managing Director of Broadaly.
Broadaly stands for a clear, data-driven approach to media work, and that is exactly where MINT is designed to help: reducing operational complexity, standardizing processes, and supporting decisions on a reliable data foundation.
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