Launching the Offline Planner Agent: A New Way to Manage Traditional Media Planning

Applying Agentic AI to Offline Media Planning

Traditional offline media planning has always been research-intensive, requiring hours of manual vendor outreach, rate card gathering, and competitive monitoring across TV, Radio, Print, Out-of-Home, and event channels. The new Offline Planner Agent in MINT.ai fundamentally changes this workflow by combining AI-powered planning capabilities with real-time web search functionality. Rather than relying solely on historical data, the agent actively searches the web for current media rates, vendor availability, competitive spending patterns, and emerging market opportunities. This means media planners can access up-to-the-minute market intelligence without leaving the platform, dramatically reducing manual research workload while improving decision quality.

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What Comprehensive Planning Features Does the Offline Agent Deliver?

The Offline Planner Agent goes beyond research to generate complete, actionable offline media plans with strategic depth. It combines comprehensive offline planning and seamless digital integration, enabling media teams to develop sophisticated multi-channel strategies that would previously require multiple tools, spreadsheets, and countless hours of manual coordination.

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With reference to offline media plan generation, the agent can:

• Create structured offline media plans with data-driven channel recommendations across TV, Radio, Print, OOH, Events, and Sponsorships

• Provide intelligent budget allocation across offline channels based on campaign objectives and market opportunities

• Generate accurate reach, frequency, and GRP estimates to forecast campaign performance

• Include vendor recommendations with supporting rationale drawn from real-time market intelligence

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Considering the integration with digital plans, the agent can:

• Access digital media plans from the Planner Agent to understand existing strategies and performance baselines

• Create truly integrated online-offline strategies that leverage the strengths of each channel

• Optimize cross-channel budget allocation to maximize overall campaign ROI across all media touchpoints

• Ensure consistent messaging and timing coordination between digital and traditional channels

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What Market Research Capabilities Does the Offline Planner Agent Provide?

Our new Offline Planner Agent gathers comprehensive market intelligence by automatically scanning the web across four key areas:

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• Vendor Intelligence: Research and compare media vendors, publishers, networks, and their current capabilities

• Rate & Availability: Gather real-time media rates, packages, inventory availability, and booking deadlines

• Competitive Analysis: Track competitor offline media activities, spending patterns, and channel preferences

• Market Trends: Monitor industry trends, seasonal opportunities, emerging formats, and market shifts

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Every insight comes with source citations and credibility assessments, ensuring transparency in the research process. The agent synthesizes information from multiple sources, flags conflicting data, and provides context-rich recommendations that align with your campaign objectives. Whether you're planning a national TV campaign or exploring local radio opportunities, the agent delivers the market intelligence you need to negotiate better rates and identify high-potential opportunities.

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What Are the Key Use Cases for Offline Media Planning with AI?

The Offline Planner Agent addresses six critical workflows that media professionals face daily, transforming hours of manual work into minutes of intelligent automation:

• Offline Media Plan Creation: Request comprehensive offline media recommendations and receive complete plans with current rates, vendor options, budget allocation, and reach estimates—all backed by real-time market data

• Competitive Intelligence Gathering: Monitor competitor offline media activities, identify their spending patterns and channel preferences, and receive strategic recommendations to outperform them in the market

• Market Opportunity Identification: Discover emerging offline opportunities like new formats, venues, and events; identify underutilized channels with high ROI potential; and receive alerts for time-sensitive placements like event sponsorships

• Integrated Campaign Planning: Coordinate with the Planner Agent to create unified online-offline strategies that ensure message consistency, timing alignment, and optimized budget allocation across all channels

• Vendor Research & Selection: Compile vendor capabilities, compare rates and past performance, and research reputation—eliminating weeks of manual outreach and evaluation

• Rate Negotiation Support: Gather benchmark rates, identify negotiation leverage points, and access historical rate trends to strengthen your position in vendor negotiations

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Ready to Access the Offline Planner Agent?

The Offline Planner Agent is now available in MINT.ai for all users. If you're currently spending significant time researching offline media vendors, gathering rate cards, or trying to coordinate digital and traditional channel strategies, this agent can help streamline those workflows. It joins the existing suite of MINT.ai agents to provide comprehensive support across your entire media planning process, from initial strategy through execution. Log in to explore how the Offline Planner Agent can support your specific media planning needs.

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