LP-MINTxIBM-France

Discover the Agenda

Join BCG, IBM and MINT.ai to explore how AI and autonomous agents are redefining advertising for 2026 and beyond. Hear from industry leaders through thought-provoking discussions, real-world case studies, and immersive AI showcases. Designed for CMOs, Heads of Media, and brand leaders, this exclusive event is your gateway to mastering AI transformation and regaining control in complex ecosystems.

5:30 – 6:00 PM

Welcome Reception

MINT.ai and our partners welcome you at the BCG office in Paris: arrivals, registrations and first connections with peers in a modern, inspiring venue.

6:00 – 6:20 PM

MINT.ai: Leading the AI Transformation in Advertising with IBM

Discover why IBM and MINT.ai have joined forces to reimagine advertising workflows. Learn how AI agents, powered by watsonX, are enabling brands to reduce complexity, regain control, and future-proof their advertising operations.

Mark Polyak, Chief Product & Technology Officer, MINT

6:20 – 6:50 PM

Panel Discussion: How Advertising Leaders Are Turning AI into an Advantage

Explore strategies for mastering the AI transformation, defragmenting tools and channels, and ensuring brand control in 2026.

Gauthier le Masne de Chermont, VP Digital Marketing, Air France
Mark Osborn, AI and Data Ecosystem Leader, EMEA, IBM
Mark Polyak, Chief Product & Technology Officer, MINT

Moderator: Giulia Ferrari, VP Growth, EMEA, MINT

6:50 – 7:20 PM

AI in Action: What AI Agents Can Do for Your Advertising Organization Today

Go beyond theory with real, hands-on experience. See how AI agents improve media planning, forecasting, and analytics—and explore how your organization can put these technologies to work.

Mark Polyak, Chief Product & Technology Officer, MINT

7:20 – 8.00 PM

Networking with Light Bites & Drinks

Connect with peers, industry experts, and innovators; continue the conversation on how AI will define your 2026 advertising strategy.

Why attend?

Strategic Foresight

Get a sharp, forward-looking briefing on what the next 12 months hold for AI and synthetic team adoption in marketing, media, and advertising.

Peer Benchmarking

Gain real-time insight into how leading media and advertising executives are investing in AI and agentic transformation.

Trusted Connections

Expect an intimate forum to exchange perspectives, challenges, and foresight in a trusted setting where every conversation matters.

Join Us in Paris

We look forward to welcoming you for an evening of insight, connection, and forward‑thinking leadership.

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