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The AI Shift: Powering Advertising’s Next Chapter

Explore how AI Agents are reshaping the playbook for marketing leaders in 2026

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DATE | September 25, 2025
TIME | 6.00-8.00 PM
LOCATION | IBM Innovation Studio - 
17 Av. de l'Europe, 92275 Bois-Colombes

Discover the Agenda

Join IBM and MINT.ai at the IBM Innovation Studio in Paris to explore how AI and autonomous agents are redefining advertising for 2026 and beyond. Hear from industry leaders through thought-provoking discussions, real-world case studies, and immersive AI showcases.
Designed for CMOs, Heads of Media, and brand leaders, this exclusive event is your gateway to mastering AI transformation and regaining control in complex ecosystems.

6:00 – 6:20 PM

IBM & MINT.ai: Leading the AI Transformation in Advertising 

Discover why IBM and MINT.ai have joined forces to reimagine advertising workflows. Learn how AI agents, powered by watsonX, are enabling brands to reduce complexity, regain control, and future-proof their advertising operations. 

Opening Remarks: Mark Polyak, Chief Product & Technology Officer, MINT, and Mark Olsen, Principal, Data & AI, IBM

6:20 – 6:50 PM

Panel Discussion: How Advertising Leaders Are Turning AI into an Advantage 

Explore strategies for mastering the AI transformation, defragmenting tools and channels, and ensuring brand control in 2026. 

6:50 – 7:20 PM

AI in Action: What AI Agents Can Do for Your Advertising Organization Today 

Go beyond theory with real, hands-on experience. See how AI agents improve media planning, forecasting, and analytics—and explore how your organization can put these technologies to work.

7:20 – 8.00 PM

Networking & Innovation Experience at IBM Studio

Connect with peers, industry experts, and innovators; continue the conversation on how AI will define your 2026 advertising strategy. 

Where Visionaries Meet to Shape Tomorrow:
IBM Innovation Studio

The IBM Innovation Studio in Paris is a premier space dedicated to shaping the future of digital transformation and more than just a venue: it’s a hub for forward-thinking organizations, where cutting-edge technologies and immersive experiences converge to drive innovation.

Designed to foster collaboration and exploration, the studio provides an inspiring backdrop for our conversations around AI, business reinvention, and next-gen digital solutions.

Why attend?

Strategic Foresight

Get a sharp, forward-looking briefing on what the next 12 months hold for AI and synthetic team adoption in marketing, media, and advertising.

Peer Benchmarking

Gain real-time insight into how leading media and advertising executives are investing in AI and agentic transformation.

Trusted Connections

Expect an intimate forum to exchange perspectives, challenges, and foresight in a trusted setting where every conversation matters.

Join Us in Paris

We look forward to welcoming you for an evening of insight, connection, and forward‑thinking leadership.


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