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The AI Shift: Powering Advertising’s Next Chapter

Explore how AI Agents are reshaping the playbook for marketing leaders in 2026

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DATE | September 23, 2025
TIME | 11.45 AM - 2.00 PM
LOCATION | IBM Innovation Studio - 
Mies-van-der-Rohe-Straße 6, 80807

Discover the Agenda

Join IBM and MINT.ai at the IBM Innovation Studio in Munich to explore how AI and autonomous agents are redefining advertising for 2026 and beyond. Hear from industry leaders through real-world case studies, and immersive AI showcases.
Designed for CMOs, Heads of Media, and brand leaders, this exclusive event is your gateway to mastering AI transformation and regaining control in complex ecosystems.

11:45 – 12:00 PM

Welcome and Registration

We welcome our guests in the IBM Innovation Studio Munich - an exclusive and one-of-its-kind opportunity to discover IBM's AI use cases.

12:00 – 12:15 PM

IBM & MINT.ai: Leading the AI Transformation in Advertising

Discover why IBM and MINT.ai have joined forces to reimagine advertising workflows. Learn how AI agents, powered by watsonX, are enabling brands to reduce complexity, regain control, and future-proof their advertising operations.

12:15 – 12:45 PM

AI in Action: What AI Agents Can Do for Your Advertising Organization Today 

After a brief intro to MINT, we will go beyond theory with a hands-on experience. See how AI agents already support media planning, forecasts or media analytics.

12:45 – 1.00 PM

IBM Innovation Studio Tour

Discover the IBM Innovation Studio and experience unique use cases of how IBM is deploying AI in different technological areas.

1:00 – 2.00 PM

Networking Lunch

Connect with peers, industry experts, and innovators; continue the conversation on how AI will define your 2026 advertising strategy.

Where Visionaries Meet to Shape Tomorrow:
IBM Innovation Studio

The IBM Innovation Studio in Munich is a premier space dedicated to shaping the future of digital transformation and more than just a venue: it is a hub for forward-thinking organizations, where cutting-edge technologies and immersive experiences converge to drive innovation.

Designed to foster collaboration and exploration, the studio provides an inspiring backdrop for our conversations around AI, business reinvention, and next-gen digital solutions.

Why attend?

Strategic Foresight

Get a sharp, forward-looking briefing on what the next 12 months hold for AI and synthetic team adoption in marketing, media, and advertising.

Real-World Use Cases

Gain insights into how media and advertising executives are investing in AI and what use cases can already be covered with Agentic AI.

Trusted Connections

Expect an intimate forum to exchange perspectives, challenges, and foresight in a trusted setting where every conversation matters.

Join Us in Munich

We look forward to welcoming you for an evening of insight, connection, and forward‑thinking leadership.


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