Advanced Deep Dive: How MINT's Agents Transform Your Knowledge Base into Actionable Intelligence

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What Is the Advanced Deep Dive Feature in MINT ARM?

The Data Analyst Agent Deep Dive is an advanced AI capability that extends beyond traditional structured data analysis to include unstructured document intelligence. Using RAG (Retrieval-Augmented Generation) technology, it enables semantic search, summarization, data extraction, and natural language Q&A across your entire knowledge base, including PDFs, Word documents, and text files stored in your ARM platform.

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Why Should Marketers Care About Advanced Deep Dive?

Marketing and media teams today manage campaigns across dozens of platforms, generating massive volumes of documentation: campaign briefs, performance reports, competitive analyses, audience research, vendor contracts, and strategic planning documents.

The challenge? Critical insights are trapped in static files.

When you need to quickly understand how a previous campaign performed, why certain creative approaches succeeded, or what audience segments responded best, you are forced to manually search through folders, scan lengthy PDFs, and piece together information from multiple sources. This process wastes hours and often results in missed insights that could inform current decisions. MINT’s Advanced Deep Dive transforms your document repository from a static file archive into an active intelligence system. Every campaign brief, research report, and performance analysis becomes instantly queryable and actionable.

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How MINT’s Advanced Deep Dive Works

Deep Dive bridges the gap between structured performance metrics and unstructured strategic knowledge, creating a unified intelligence layer for faster, smarter decision-making. Deep Dive uses a RAG (Retrieval-Augmented Generation) pipeline that processes documents in your Knowledge Base, creating semantic embeddings that enable intelligent search and retrieval. The system supports different formats, with intelligent filtering that shows only eligible files in the selection interface.  

Its core capabilities include:

- Semantic Search & Retrieval: Find relevant information across documents using natural language queries, not just keyword matching.

- Intelligent Summarization: Extract key insights, KPIs, and recommendations from lengthy reports in seconds.

- Conversational Q&A: Ask follow-up questions and drill deeper into specific topics while the agent maintains conversation context.

- Flexible File Selection: Analyze up to five documents simultaneously through an intuitive interface, or specify files conversationally.

- Source Transparency: Every insight includes exact source attribution, so you can verify and explore further.

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Configuring Your Knowledge Base in MINT ARM

To maximize the value of MINT’s Advanced Deep Dive, properly configuring your Knowledge Base is essential. The MINT ARM platform provides clear guidelines on what documents to upload for optimal AI analysis. Everything you store in the Knowledge Base stays in your workspace and remains entirely your intellectual property. That means your strategic plans, proprietary research, and competitive intelligence are always secure, confidential, and under your control.

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What to Upload

- Audience Data & Insights: Upload documents containing target demographics, psychographics, and geo-targeting information. Include behavioral trend analyses that reveal channel preferences and conversion habits: these provide crucial context for campaign planning.

- Product Briefs: Add comprehensive product or service documentation that explains features, benefits, pricing structures, and technical specifications. These documents help the agent understand what you are marketing and to whom.

- Media Plan Briefs: Include high-level strategy outlines that detail communication frameworks, messaging pillars, and tone of voice guidelines. These strategic documents ensure the agent understands your brand positioning.

- Market & Competitor Intelligence: Upload industry trend reports, competitive benchmarks, and positioning analyses. This competitive context helps the agent provide recommendations grounded in market realities.

- Creative & Content Guidelines: Add brand voice standards, design rules, and platform-specific best practices. These ensure strategic recommendations align with your brand identity.

- Platform Insights: Include algorithm details and performance optimization tips for the channels you use. This helps the agent understand platform-specific nuances.

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What NOT to Upload

- Raw Metrics: Don't upload CPM, CTR, or CPC data without strategic context: this performance data is already available in the MINT platform's structured analytics.

- Screenshots of Dashboards: Avoid uploading visuals of reporting tools or BI dashboards, as these don't provide analyzable text content.

- Existing Analytics Data: Skip any performance data already available in the MINT platform to avoid redundancy.

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Real Advertising Use Cases: Five Pillars of Document Intelligence

Deep Dive addresses five fundamental challenges that advertising and media professionals face daily. Each represents a distinct use case where unstructured document analysis delivers measurable business value.

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1. Performance Context Analysis

Connect campaign results to strategic intent by cross-referencing performance metrics with original briefs, audience research, and creative testing documentation. Instead of viewing numbers in isolation, understand the strategic rationale behind what worked and why. This use case transforms post-campaign analysis from data reporting to strategic learning, enabling teams to identify which hypotheses proved correct and which require refinement for future planning.

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2. Competitive Intelligence & Pitch Development

Synthesize insights from case studies, competitive analyses, and category research to prepare compelling pitches and strategic recommendations. When pursuing new business or presenting strategic plans, quickly surface relevant experience, proven approaches, and market context from your historical documentation. This accelerates pitch preparation while ensuring recommendations are grounded in demonstrated expertise and current market intelligence.

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3. Strategic Research & Planning

Aggregate insights from industry reports, vendor documentation, and platform research to inform media planning and channel strategy decisions. Rather than manually reviewing dozens of white papers and presentations to understand emerging platforms or tactics, query your knowledge base to compare capabilities, extract best practices, and identify strategic opportunities. This use case supports more informed media planning with comprehensive market perspective.

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4. Historical Learning & Optimization

Extract patterns and insights from past campaign documentation to inform current strategy decisions. When planning seasonal campaigns, testing new channels, or optimizing audience targeting, query historical performance reports and strategy documents to understand what approaches delivered results in similar contexts. This transforms institutional memory into actionable intelligence, reducing repetitive testing and accelerating optimization.

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5. Knowledge Transfer & Team Enablement

Preserve and democratize institutional knowledge as teams evolve and grow. When senior strategists transition roles, new team members join, or client relationships change hands, enable rapid knowledge access through conversational queries rather than dependent on individual memory or tribal knowledge. This use case protects organizational IP while accelerating onboarding and ensuring continuity of strategic thinking.

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Getting Started with Advanced Deep Dive

The Deep Dive function integrates directly into your existing Data Analyst Agent workflow within the ARM platform.

Access it through the agent interface, select your documents, and start asking questions in natural language.

Whether you are researching past campaign performance, synthesizing competitive intelligence, preparing client presentations, or onboarding new team members, Deep Dive delivers the insights you need from both structured data and unstructured documents, unified in a single, intelligent system.

Your entire knowledge base is now your competitive advantage.

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