Meet the Reporting Specialist: MINT.ai’s Newest Agent

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Why Reporting Matters

In advertising, reporting is the lifeblood of decision-making. Marketing and media leaders rely on clear, timely, and context-rich updates to keep projects moving in the right direction. But reporting is often a time sink, requiring hours of manual formatting, data wrangling, and narrative alignment.

That’s where the Reporting Specialist steps in.

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What the Reporting Specialist Agent Does

The Reporting Specialist Agent empowers users to generate consistent, insightful campaign reports (on demand or on schedule) with minimal manual input. By increasing reporting reliability and reducing time spent on repetitive tasks, the agent helps teams stay informed, aligned, and focused on performance outcomes.

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Key Benefits

• For Campaign Managers – Automate recurring campaign performance updates.

• For Data Analysts – Reduce manual effort spent on repetitive reporting tasks.

• For Executives – Get polished, timely, and tailored reporting for faster decision-making.

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Typical Usage

• Weekly or Monthly – Supporting campaign reporting cycles.

• On Demand – Handling ad hoc performance requests instantly.

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Key Use Cases

• Automating weekly or monthly campaign performance reports.

• Reducing manual time spent on recurring reporting tasks.

• Ensuring consistent report formatting and timely delivery.

• Supporting informed decision-making with accessible, tailored reporting.

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Core Capabilities

• Generate and Download Reports via Chat – Request campaign performance reports directly within the interface (Word, Excel, PowerPoint, PDF, etc..).

• Seamless report Distribution – in WhatsApp, Email, Teams, Slack, etc.. .

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How We Close the Loop in Conversational Workflows

One of the most powerful aspects of the Reporting Specialist is how it closes the loop in extended conversational experiences with AI agents. The Reporting Specialist integrates seamlessly with the existing MINT’s agent crew: After deep discussions with the Planner, Strategist, Data Analyst, Supervisor, and Project Manager, the Reporting Specialist ensures all those insights are captured in the right format—turning conversations into structured outputs ready for stakeholders.

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• Planner → Lays out the media plan and the roadmap

• Strategist → Defines the approach and the media channels

• Data Analyst → Surfaces campaign insights

• Supervisor → Oversees media plan execution

• Project Manager → Keeps everything on track

• Reporting Specialist → Communicates progress with clarity

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This synergy creates a closed feedback loop, where insights don’t just sit in dashboards, but they’re communicated, contextualized, and acted upon.

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Why Media Teams Will Love MINT’s Reporting Specialist Agent

With our Reporting Specialist in place, teams gain:

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• Time back – no more late-night report writing.

• Consistency – every update follows a clear, professional structure.

• Confidence – stakeholders get the right information at the right time.

• Alignment – decisions are made faster because everyone is on the same page.

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Ready to put our new Reporting Specialist to work? Book a demo to learn more about deploying your AI crew.

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