MINT Wins “Best Marketing Campaign Management Platform” at 2025 MarTech Breakthrough Awards

Recognized by Industry Experts

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The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry. Other winners in 2025 include Adobe, HubSpot, ZoomInfo, Acxiom, Cision, Sitecore, and Sprout Social.

“Complexity in marketing campaign management isn’t going away - it’s increasing as more channels, data, and variables emerge, making it necessary for marketers to manage a wide array of media formats and platforms,” said Steve Johansson, Managing Director at MarTech Breakthrough. “MINT’s AI Agents autonomously take on tasks with proactive efficiency while ensuring human oversight remains central. This technology doesn’t replace the creativity and judgment of human marketers; it amplifies it by handling the complexity that drags campaigns down. We’re proud to award MINT ‘Best Marketing Campaign Management Platform!’” .

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Campaign Management Reinvented with AI Agents

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At MINT, we believe the future of marketing isn’t about choosing between humans and AI, it’s about building hybrid teams where each makes the other stronger.

Our AI-powered Advertising Resource Management (ARM) platform brings together automation, data, and agentic workflows to help marketers plan, buy, activate, analyze, and optimize campaigns from a single place. What makes it truly special? Our team of AI Agents — proactive, always-on collaborators designed to supercharge the media professionals’ performance.

These aren’t generic bots. Each AI Agent has a specific role, and they’re always available — ready to respond to natural, intuitive questions and keep campaigns moving.  

“With MINT AI Agents, marketers still maintain complete control over the creative and strategic decisions that matter most. Our AI Agents are trained to enhance productivity and help marketing professionals achieve more without compromising what makes them unique,” said Lorenzo Larini, CEO of MINT. “Thank you to MarTech Breakthrough for this meaningful award. Our open architecture and partnerships ensure that we can continue to flex and grow with brands’ and agencies’ needs, integrating with existing tools while future-proofing organizations for the next wave of innovation.”

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What’s Next for MINT

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This award reflects the direction we’ve been building toward: helping brands and agencies future-proof their operations with intelligent, flexible solutions that scale. As Lorenzo noted:

“Our open architecture and partnerships ensure that we can continue to flex and grow with brands’ and agencies’ needs, integrating with existing tools while future-proofing organizations for the next wave of innovation.”

Thanks again to MarTech Breakthrough — and to our clients and community who inspire us every day.

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