FOLHA de PERNAMBUCO

Founded on April 3rd, 1998, the newspaper FOLHA DE PERNAMBUCO quickly became the biggest editorial success of the last years in the State. Characterized by the public's acceptance, the newspaper incorporated a new universe of readers, propelling the habit of daily reading in all social levels. In a short time it expanded its market share at an amazing speed and proportion. According to data provided by the Instituto Verificador de Circulação (IVC), in September/99, with only one year and five months of existence, the FOLHA was already in the first position in the Northeast in avulse sale in the average of working days.