MINT connects execution, performance and accountability in one agentic system.
MINT connects campaign execution with the commercial commitments behind it. Launch cleanly across platforms, keep plans and budgets aligned as changes happen, and maintain visibility into pricing, delivery guarantees, and agency fees throughout the campaign lifecycle.
Translate approved plans into in-market activity, synchronize teams and platforms, and manage changes without losing control of scope, timing, or budget.
Track what was bought, what was delivered, and what value was realized while monitoring guarantees, fees, and investment outcomes in one governed system.
MINT combines automation, governance and agentic AI to ensure every campaign is executed consistently while maintaining complete visibility across the full media lifecycle.
CAMPAIGN ACTIVATION
Transform approved plans into clear campaign structures while maintaining governance and operational consistency.
AD OPS & TRAFFICKING
Standardize tracking, naming conventions, placements and ad-serving configurations to improve data quality and reporting accuracy.
INVESTMENT OPTIMIZATION
Leverage agents’ recommendations for budget reallocation.
ADVANCED REPORTING
Experience reporting that fits your spend management needs: fast, accurate, and designed to move with your data.
See our delivery and performance solution in action.
Connect activation platforms, ad servers, analytics and business systems through secure APIs and pre-built integrations.
Support campaign delivery with standardized workflows, centralized governance and flexible deployment across markets.
Leverage configurable workflows, custom integrations and a modular architecture designed to evolve with your business.
Validate campaign delivery, compare planned versus actual performance and prepare your data for post-campaign data management.
Numbers you can trust. Results you can prove.
COST & QUALITY AUDIT
Track delivery against negotiated commitments, benchmarks against market and surface media value left on the table before it's too late to recover.
PITCH PRICING MANAGEMENT
Create a baseline from historical activity, coupled with predicted future activity, to create a fair, transparent and auditable pitch pricing procurement platform.
AGENCY DEAL TRACKING
Combine delivery results, productivity metrics and qualitative survey input into a single agency scorecard.
Argus helps teams validate that commercial investments are executed as agreed, identify inefficiencies while campaigns are still active, and recover value before it is lost.
$300M in media value improvements identified for one global food advertiser across 90+ markets.
See what accountable delivery looks like.
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