Turn Disconnected Planning Into One Clear View.

Competitive context, comms strategy and executable media plans, unified, governed, and ready for what comes next.

Explore Planning & Intelligence

TRUSTED BY THE WORLD'S BIGGEST ORGANIZATIONS

Three Modules. One Planning Truth.

MINT helps you define your strategy, translate it into action, and add competitive context into one clear planning framework.

Comms Planning

Strategy, turned into a plan.

Media Planning

Plans, turned into investment.

Competitive Intelligence

A trusted read on the market.

Create One Planning Foundation Across the Business.

MINT connects all planning activities with media channels, historical performance, competitive intelligence and business systems to ensure every plan is built on complete, trusted information.

COMMS PLANNING

Turn Strategy Into High Level Plans.

Comms Planning keeps global intent and local action in sync visibly, in real time, across every market and brand.

Translate Global objectives into Local activation
Define shared guidelines & golden rules and monitor adoption across regions

MEDIA PLANNING

From Brief To Final Approved Media Plans.

MINT brings briefs, media plans, creative inputs, and investment structure into one connected planning process.

Brief Management
Media Plan Management - Creation & Versioning
Creative Asset Management
Media Investment Structuring

COMPETITIVE INTELLIGENCE

Get A Trusted, Comparable View Of How The Market Is Moving.

Understand where competitors are active, how they are investing, and what it means for your plan.

Competitive Data Harmonization
Competitive Benchmarking

A Trusted Planning Framework From 20+ Years Of Global Expertise.

Simple and Customizable

No need to make any changes to local or media agency workflows
Customized, clear dashboards and standard reports, Excel pivot tables and exports into other software
Bespoke reporting at company, brand, region, country, agency, media type and media owner levels

Global Adoption & Engagements

Used by major brands and media agency groups
Works with unstructured media plan data
Integration with all major media, marketing and data systems
Export of plans in common formats

Advanced Tech And Security

Automated data calculations
Data Integrity features
Automated communications and alerts
Multi-level security access across all roles
Integrated plan approvals
PO generation

A Team of Specialized Agents to Support Any Planning Scenario.

Build Smarter Campaign Strategies

Develop communications and media strategies using centralized planning, historical performance and business objectives, all aligned from the start.

Optimize Investments Before Launch

Compare scenarios, evaluate budget allocations and identify the best media mix before committing spend.

Stay Ahead Of The Competition

Monitor competitors, benchmark activity and uncover emerging opportunities to strengthen every planning decision.

Standardize Planning Across Teams

Create consistent planning processes and shared governance across teams, markets and products.

Turn Disconnected Planning Into One Clear View.

TRUSTED BY THE WORLD'S BIGGEST ORGANIZATIONS