Discover Argus By MINT, our new media accountability solution

MINT Media Hub: Our Center of Excellence for End-To-End Media Management.

MINT Media Hub brings together senior media expertise and agentic AI to transform how media gets done, as a direct extension of your team.

TRUSTED BY THE WORLD'S BIGGEST ORGANIZATIONS

One Hub, One System. A Direct Extension of Your Team.

We're not a legacy agency with AI bolted on. We're an AI-native operating model: senior strategists and specialists, backed by MINT's proprietary technology, managing everything across the full media lifecycle. For you, with you.

12+ Years

Experience in AI, media execution and martech.

Media-Agnostic Approach

Not a standard vendor.

Proprietary Agentic AI Technology

Built in-house.

Full Focus On Business Outcomes

Business to Media to Business.

WHO WE ARE

30+

Professionals across all service lines

400 yrs

of combined industry experience across the team

30%

Average efficiency gains per client

Why We Are Different.

MINT’s Agentic System

Multi-agent architecture, workflow orchestration, integration layer, all in one.

Data Intelligence

CRM, campaign and sales data, synthetic panels, survey data and external signals, unified into one knowledge base that feeds every decision.

Human Expertise

Data scientists, media specialists, AI specialists and strategic consultants: senior professionals who point the system at the right business outcome.

Specialized AI Agents for Every Step of the Media Lifecycle.

Planner

Organizes data into actionable advertising plans, aligned with approved channels and budgets.

Strategist

Builds high-level strategies, identifies key audience clusters, and provides recommendations on channels and budgets.

Data Analyst

Delivers data insights and suggestions to users and other Agents to facilitate decision-making.

Reporting Specialist Agent

Creates instant reports in different formats for quick sharing.

Project Manager

Coordinates tasks across all Agents.

Supervisor

Oversees Agents' responses to ensure consistency.

Three Product Lines. One Connected Media Hub.

From the first market signal to final performance, our specialists and AI agents run the full media lifecycle as a single, connected system.

ADVISORY & RESEARCH

Know your market, your audience and the quality of your media before making a decision.

  • Market Scenario & Competitive Intelligence
  • Audience Discovery & Target Understanding
  • Consumer Intelligence & Social Signals
  • Surveys via Synthetic Panels
  • Social Listening & Crisis Management
  • Strategic Decision Intelligence
  • Media Quality Audit
  • Predictive And Data-Driven Models

MEDIA MANAGEMENT

Full-funnel execution, always on.

  • Media Strategy
  • Media Planning
  • Buying Planning & Activation
  • Ad Ops &Trafficking
  • Campaign Management & Optimization
  • Reporting &Insights

AI SUPPLY PATH PRODUCTS

Where media meets the AI-native supply chain: proprietary products that close the loop between media exposure and outcome.

  • Data Monetization
  • Video Addressable Marketplace
  • Retail Media
  • On-Demand Supply Agents

We Believe in Partnerships.

We support our clients with an approach driven by business objectives, operational agility and measurable results: not an "agency," but a bespoke media hub built around each client.

Focus On Outcomes

Trust And Reliability

Shared Success

Full Transparency

WHAT MARKETING LEADERS ARE SAYING

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

Andy Alden
Data & Service Director Mastercard UK

"Illimity has been collaborating with Mint since 2019: a partnership that takes form in digital campaign activities, through an automation model that has made it possible, over the years, to identify new room for action, speed up go-to-market, and optimize performance. A partnership that has been enriched over time and that today also touches the areas of market research/insight and digital awareness."

Graziana Pesce
Head of Brand, Acquisition, Marketing Engagement

Three Ways to Partner With Us.

FOR BRANDS

The Future-proof Alternative To A Legacy Agency.

FOR AGENCIES

Add Extra Talent And Extra Services To Your Solutions.

FOR CREATIVE AGENCIES

Complement Your Value Proposition.

Total Flexibility on Your Chosen Operating Model.

01
Managed Services

A fully managed service combining MINT expertise and agentic solutions to deliver end-to-end execution on your behalf: strategy, activation and optimization, always on.

02
B.O.T.: Build, Operate, Transfer

Designed for teams moving toward an in-house model. We build the technology and operating model, run it and then transfer everything to you or your agency.

Our Human Capital: 400+ Years of Combined Media Experience.

Senior By Design.

Every engagement is staffed by a senior team, not a training ground.

Experienced Client Leads.

Client Partners and Client Strategy Leads with 10+ years of direct client relationship management.

Human Value Is Our Main Asset.

The judgment layer that keeps AI execution accountable, responsive and pointed at the right business outcome.

Vertical Specialists.

Across planning, video, programmatic, social, GEO & SEO, data analysis and more.

Ready to Run Media as a Center of Excellence, Not a Legacy Stack?

Let's talk about where MINT Media Hub fits into your goals as a brand, a media agency, or a creative partner.


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