Discover Argus By MINT, our new media accountability solution

One Agentic System To Manage All Your Commercial Spend.

Complexity multiplies across markets, teams, campaigns and tech stacks.

​MINT brings clarity and control to every dollar you spend to reach your customers.

TRUSTED BY THE WORLD'S BIGGEST ORGANIZATIONS

We Know Where Spend Breaks Down, And How To Capture The Most Value Across The Full Workflow.

Simplify workflows, align teams, and accelerate results across your global advertising ecosystem.

PLANNING:
See Where To Go And Why.

Align investment to business goals, balance acquisition, conversion, and retention, and make confident trade-offs as priorities and resources shift.

DELIVERY:
Control What Happens As It Runs.

Connect people, data, technology, and partners to reduce waste, manage change, and ensure investment delivers as planned.

FINANCE:
Prove Every Dollar in Any Room.

Create visibility from budget to outcome, demonstrate marketing ROI, and show how spend contributes to revenue and growth.

Help All Your Teams and Partners Work as One.

Every Stage Of The Spend Cycle, Backed by Trust, Control and Credibility.

Planning & Intelligence

  • Competitive Intelligence
  • Comms Planning
  • Media Planning

Delivery & Performance

  • Media Execution
  • Media Accountability

Financial Management

  • Financial Ops
  • ERP Integration
  • Budget Controlling

20+ Years On The Market

Decades of specialist experience from MINT Group

Better Execution.
Better Decisions.
Better Control.

+15%

Average Revenue Growth

+25%

Media Performance Improvement

-40%

Operational  Costs

+90%

Faster Reporting

Own Your Data.
Own Your Workflows.
Own Your Agents.

01 - Connect Your Data.

Grounded in your ecosystem across media, analytics and business systems,  connected to work as one across every market you run. 900+ integrated platforms, 28 online and offline channels.

02 - Orchestrate Your Workflows.

Full business context, shaped by 20+ years of hands-on Advertising Resource Management (ARM) expertise,  built around how your decisions, budgets and investments actually move.

03 - Execute With Your Agents.

Bespoke use cases, run by AI agents that act on your data and your workflows, consistently, market to market.

A Multi-Agent System, Grounded in 20+ Years of Process Intelligence.

Planner

Organizes data into actionable advertising plans, aligned with approved channels and budgets.

Strategist

Builds high-level strategies, identifies key audience clusters, and provides recommendations on channels and budgets.

Data Analyst

Delivers data insights and suggestions to users and other Agents to facilitate decision-making.

Reporting Specialist Agent

Creates instant reports in different formats for quick sharing.

Project Manager

Coordinates tasks across all Agents.

Supervisor

Oversees Agents' responses to ensure consistency.

Pre-Trained Agents

Faster, lower-risk deployment vs. building it yourself.

200+ Real-World Applications

A full library of tested prompts and use cases, from decades  of training data.

Agnostic by Design

A full library of tested prompts and use cases, from decades  of training data.

Meet The Agents Coming Soon.

A new team of specialized AI agents is on the way, designed to streamline financial tasks, harmonize data, simplify onboarding, accelerate imports, and manage traffic with greater speed and accuracy.

Full Flexibility.
Start, Scale or Govern End-to-End.

SINGLE USE CASE

One use case, deployed with focus. Best for pilots or solving a specific gap.

BUNDLE

Two or more use cases matched to your priorities.

FULL SYSTEM

The complete use case library. Best for standardizing operations across every market.

WHAT MARKETING LEADERS ARE SAYING

“I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.”

Andy Alden
Data & Service Director Mastercard UK

"Illimity has been collaborating with Mint since 2019: a partnership that takes form in digital campaign activities, through an automation model that has made it possible, over the years, to identify new room for action, speed up go-to-market, and optimize performance. A partnership that has been enriched over time and that today also touches the areas of market research/insight and digital awareness."

Graziana Pesce
Head of Brand, Acquisition, Marketing Engagement

Turn Spend Complexity Into Growth.

Tell us where fragmentation, manual work, or limited visibility is slowing your team down. We’ll recommend the agentic solutions best suited to your brand.


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