Discover Argus By MINT, our new media accountability solution

Make Spend Complexity Simple To Manage.

New tools keep multiplying. Data keeps fragmenting. MINT is the layer that turns that sprawl into one governed system you own and control.

TRUSTED BY THE WORLD'S BIGGEST ORGANIZATIONS

The Martech Stack Got Chaotic.
Your Team Absorbed the Cost.

New vendors and point solutions keep proliferating. Most built by vertical startups solving one narrow problem each. The result: a fragmented stack, siloed data, and manual handoffs between tools that were never designed to talk to each other.
Your team is paying the cost of this complexity.

Marketing is Accountable, but Not Equipped

Accountable for commercial ROI but dependent on agencies and Finance for the data to prove it.

All Core Workflows Still Move by Emails and Spreadsheets

Budget changes and campaign pivots require manual coordination across teams.

No Unified Governance of Your Commercial Spend

Media, trade and creative spend sit apart, making cross-channel optimization guesswork.

WHAT MARKETING LEADERS ARE SAYING

“There Are So Many New Tech Solutions Available Today That They Often Create Confusion For The End Customer.”

Move From Fragmented Tools To An Agentic System You Own.

PLANNING & INTELLIGENCE

Turn Complexity Into a Clear Plan.

Bring briefs, market signals, historical performance, and business priorities into one agentic workflow. Build smarter plans faster, test scenarios, and continuously adapt recommendations as conditions change.

DELIVERY & PERFORMANCE

Keep Every Campaign Moving and Improving.

Coordinate teams, channels, partners, and approvals from one connected system. Agents surface risks, recommend optimizations, and help teams act on performance signals before opportunities are missed.

FINANCIAL MANAGEMENT

Connect Every Dollar to Its Outcome.

Plan, allocate, track, and reconcile investment across markets and campaigns. Maintain control as budgets shift, identify financial risks early, and prove how spend contributes to performance and growth.

Own Your Agentic Intelligence.
Empower Human Thinking.

Before MINT

  • Planning with incomplete information
  • Chasing budget, forecast and pacing updates across markets and teams
  • Reconciling plans, commitments, POs and invoices across agencies and vendors
  • Rebuilding leadership reporting every cycle just to explain what happened
  • Executing manual and disconnected spend optimizations
  • Struggling to connect investment to business results

After MINT

  • See budgets, forecasts, commitments and actuals in one place
  • Markets, agencies, procurement, and finance work from shared context
  • Keep spend aligned from plan through PO, invoice and reconciliation
  • Faster decisions backed by complete, current and always-on reporting
  • Identify risks and opportunities early enough to reallocate investment while it can still make an impact
  • Show how spend contributes to performance, revenue, and growth

Stay In Control, Or Let The Agents Run It. You Decide.

Work hands-on through platform Modules when you want full control, or let agent-driven Playbooks run it for you. Or split the difference with a Hybrid mode. Same use cases either way.

Platform Mode

Full control in your hands.

Hybrid Mode

Best of both worlds: hands-on + agents.

Agentic Mode

Fulli Ai-driven.

The CMO Playbook For In-Housing: A Guide Build Control, Without Losing The Edge.

A practical playbook for CMOs bringing media in-house,  while keeping the speed and expertise agencies and partners bring.

See How We Helped a Telco Giant Build Its In-House Hub

Discover how MINT helped a leading telecommunications company bring capabilities in-house, connect teams and technology, and create a more agile, efficient, and accountable marketing operations.

Get Started: How To Work With Us

Product Deep-Dive
Explore the specific use cases relevant to your team.

Pilot & Proof of Value
Demonstrate measurable impact before full deployment.

Expand
Scale our solution and our partnership.

Connect Planning, Execution And Financial Governance With MINT.

Tell us where disconnected tools, data, and workflows are slowing your team down. We’ll identify the agentic solutions that can help you move faster and improve marketing impact.


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