Publitalia

Publitalia '80 is the advertising concessionaire for the television networks - free on air - of the Mediaset Group and occupies a position of strong and consolidated leadership in the national market and through its subsidiary Publieurope in the European market.Publitalia '80 is able to provide its clients with the best contribution to the definition of advertising communication strategies and plans: in particular, it presides over the entire video communication chain, articulating its offer from standard tabular formats to special unconventional formats up to the design of branded content initiatives and brand solutions.Added to this offering is the emerging innovation of advanced TV, which allows - through connected TVs - to convey addressable advertising and to combine linear and nonlinear, efficiently and innovatively, with new interactive and addressable advertising formats.