The Fix Ep. 1 - Stop, Start, Continue: Monthly Insights with AI Agents

Introduction

Every month, one question: what should we stop, start and continue doing with our media spend? In this episode of The Fix, Clara Falxa, VP Client Success at MINT, shares how a global consumer-goods company stopped waiting on its agency for the answer. AI agents now run its monthly Start, Stop, Continue framework, drawing on the team’s own studies, its performance data and the agency’s context. Watch the full episode below.