The Fix Ep. 2 - Measuring Real Channel Performance in Ecommerce
Introduction
What if your best-performing channel is the one costing you the most? In this episode of The Fix, Luigi Volpe, VP Client Success at MINT, tells the story of an ecommerce team that discovered up to 40% of one channel’s orders came back within a few weeks. The media platform had already counted those sales. By connecting media, order and returns data in MINT, the team now compares channels on the revenue it actually keeps, and invests accordingly. Watch the full episode below.
