Decoding AI for Marketing Podcast: AI Is Upending Media Planning and Buying – with Mark Polyak
Introduction
In the latest episode of the “AI for Marketing Podcast” by MMA Global, our Mark Polyak, Chief Product and Technology Officer, explores how embedding agents is transforming every step of the Advertising Resource Management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, he shares how MINT is using multi-agent systems, synthetic data, and emerging protocols like MCP to help marketers do their jobs better.
Embedding AI Agents in Advertising Resource Management
Listen to the full episode now, also available on Spotify and Apple Podcast.
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