MINT Meets ADNKronos: a Conversation with Lorenzo Larini
Author:
MINT
Category
INTERVIEWS
In an exclusive interview with ADNKronos, one of Europe's leading news agencies, Lorenzo Larini dives deep into the ethos that defines MINT, the challenges and triumphs of navigating as first movers in the tech industry, and the growth path ahead for the company.

The Role of AI in MINT's Strategy

In a landscape where human vision and AI intersect to shape the future, MINT stands at the forefront, pioneering solutions that promise not only to innovate but to transform. AI is central to MINT's approach, enhancing automation and transforming data into a unique asset. By leveraging generative AI and the platform's extensive data processing, MINT offers real-time insights that inform every aspect of the advertising workflow. This approach empowers individuals, equipping them with advanced tools to drive the future of advertising in a post-cookie world.

As MINT continues to pioneer new frontiers in Advertising Resource Management, its blend of human expertise and AI innovation sets a benchmark for the future.

Check the video for the full interview.