New Leadership for MINT's Marketing Team
Formerly Director of Regional Marketing in Europe at Outbrain, Christoph Kruse will be based in Munich. Reporting directly to Chief Growth Officer Salvatore Internullo, Christoph is charged with growing and leading MINT’s marketing team globally, creating and implementing go-to-market strategies in line with our ambitious growth goals.
Christoph's wealth of experience gives him a unique insight into the challenges facing brands and the wider advertising industry, as well as deep expertise in planning and executing impactful marketing strategies across a number of international markets.
"I am excited to join MINT at a time of exciting transformation in the industry," Christoph comments . "There is a great opportunity to accompany the growth of enterprise and media agencies that, thanks to Automation and AI, can enjoy increasingly data-driven governance that ensures the highest levels of efficiency and effectiveness. A holistic view thanks to a single platform that can integrate, connect and govern all the advertising ecosystem. I am excited to lead MINT's global marketing and take this technological excellence around the world."
Commenting on Christoph's appointment, Chief Growth Officer Salvatore Internullo added, "Christoph's experience in international markets will bring clear and distinct added value to our marketing strategies, and his cross-functional experiences will enable him to better 'read' and interpret the trends, needs and evolutions that our industry is experiencing."
Read the press release on ExchangeWire.